Cable companies originally probably to give us free apps to watch TV without having to pay for cable boxes. We’re still waiting.
Last June, Big Cable made an appealing offer for viewers and regulators. Companies would provide consumers with free apps to watch TV rather than making them pay monthly fees for cable boxes. But the cable companies didn’t do this out of the kindness of their hearts — they wanted to stop the Federal Communication Commission from passing regulations making them ship apps.
A year after that “Ditch the Box” pledge, two things have changed. There’s now zero threat of federal regulators requiring cable operators to give subscribers free apps to replace rented boxes, and the industry’s “Ditch the Box” plan seems to have disappeared.
What was on the table
Twelve months ago, cable operators had reason to fear that the FCC would crack open the box...
Read more: Big Cable broke its promise and you're paying for it